Rotherham born outside right Herbert Lounds commenced his football career with Silverwood Colliery and joined Second Division Gainsborough Trinity in 1911, making his Football League debut at Fulham in December 1911. He made in 23 League appearances for them in his first season with the club, at the end of which they lost their Football League status, but he continued to play for them in the Midland League until the outbreak of World War One. During the War Lounds guested for Halifax Town, Chesterfield and Leeds City in January 1919 until April 1919, playing twice at outside left and four times at outside right. He was formally signed by Leeds City in August 1919 for £50, making his debut for them at Bloomfield Road against Blackpool on 30th August 1919 and he played all eight of their games at outside right before City were suspended by the Football League and the club came to an end. He was one of the Leeds players who were sold at the Hotel Metropole winding up auction in October 1919 when he was sold to Second Division Rotherham County for £250. He scored 6 goals in 91 appearances at Rotherham over the next 4 seasons before he joined Third Division North Halifax Town in May 1923, where he struggled to get into the first team making only five League appearances before the end of 1924, he subsequently retired at the end of 1924-25 already aged 36.