Wolverhampton born wing half George Groves spent pretty much all of his professional football career playing in Wales. He began his football career playing for Lysaght’s Amateurs and Oak Villa and first joined Southern League Newport County in the summer of 1912, but after a single season at Somerton Park he soon joined Welsh League Llanelly in the 1913 close season, for whom he appeared in the 1914 Welsh Cup Final, lost in a replay to Wrexham.
During the First World War he played for Abertillery, Llanelly and Newport County, and after the War he re-joined The Ironsides, playing for them in their inaugural Football League match against Reading in August 1920. He spent four seasons and made exactly 100 appearances in Division Three (South) for Newport (besides other games in the FA Cup or Welsh Leagues/Cup), scoring 4 times, and received a benefit in 1923 before returning to England joining non league Taunton United in 1924. It is estimated that in total he scored at least 12 goals in at least 192 matches for Newport County across his associations with the club. He later played amateur football for Watchett between 1929 and 1931, and for Newport Excelsiors from September 1931 to his retirement in 1933.
He was the younger brother of Albert Groves, who played for Aberdare, Wolverhampton Wanderers and Walsall, and (despite the different surname) was the father of Welsh international Billy Lucas, who played for Swindon Town, Swansea Town and Newport County both sides of the Second World War.